SEO benefits from headers throughout the article, not just the main header. Here’s how each type of header contributes to SEO:

1. Main Header (H1)

  • The H1 is the primary title of the article and should include the main keyword you want to rank for.
  • Search engines use the H1 to understand the overall topic of the page.

Example:
10 Organizational Hacks to Help with Productivity

2. Subheaders (H2, H3, H4)

  • Subheaders structure the content, making it easier for readers and search engines to navigate.
  • Using keywords or related phrases in subheaders (H2s, H3s) helps boost your chances of ranking for those terms.
  • Search engines scan subheaders to understand the article’s hierarchy and the relevance of content to search queries.

Example of Subheaders for SEO:

  • H2: Start with a Brain Dump to Clear Your Mind
  • H2: Time Blocking: A Proven Productivity Hack
  • H3: How to Set Up Time Blocks for Maximum Efficiency

Why Subheaders Matter for SEO

  1. Improved Readability: Clear subheaders break content into digestible chunks, keeping readers engaged.
  2. Keyword Optimization: Strategically placing keywords in subheaders reinforces the relevance of your content.
  3. Featured Snippets: Google often uses subheaders in its featured snippets, where structured answers are pulled from articles.

Best Practices

  • Use one H1 per page.
  • Use H2s for main sections, H3s for subsections, and H4s for finer details.
  • Include targeted keywords and synonyms naturally within subheaders.
  • Avoid keyword stuffing—ensure headers still make sense to readers.

By optimizing both the main header and subheaders, you create a user-friendly, search-engine-friendly article that ranks higher and attracts more readers.