Table of Contents

Recruitment campaigns are an important part of connecting businesses with the right talent. As sales reps, your ability to guide clients in crafting effective recruitment articles can impact their success. Here’s a guide to ensure recruitment articles perform well and drive traffic for businesses.

PRESENTATION TEMPLATE: Recruitment Article One Sheet

Start With a Compelling Headline

The headline is the first thing job seekers see, so it needs to grab attention immediately. Encourage clients to:

  • Highlight the role and opportunity (e.g., “Join Our Growing Team as a Customer Success Manager!”).
  • Use action-oriented and engaging language to entice clicks.
  • Include location or unique selling points (e.g., “Flexible Remote Positions Available Now in Marketing”).
Include Clear and Concise Job Details

Candidates need to know exactly what is being offered. Ensure the article includes:

  • Position Title: Be specific and avoid jargon.
  • Location: Specify if the job is remote, hybrid, or on-site, along with the city/state if relevant.
  • Responsibilities and Requirements: Provide a concise bullet list summarizing key duties and qualifications.
  • Salary and Benefits: If the client is comfortable sharing, list the salary range and highlight perks such as health insurance, flexible hours, or career development opportunities.
Showcase Employer Branding

Some businesses will combine their recruitment budgets with their marketing budgets. Help clients present their business as an attractive workplace by including:

  • About the Company: A short paragraph explaining their mission, values, and unique culture.
  • Employee Testimonials: Use real quotes or success stories from current employees to build credibility and connection.
  • Graphic inserted in the article: We can insert a graphic inside the article as an image, helping to further promote the businesses brand.
Create a strong call to action (CTA)

A clear and compelling CTA encourages candidates to take the next step. Examples include:

  • “Apply Today to Start Your Career with Us!”
  • “Submit Your Resume by [Deadline] and Join Our Team!” Make the application process simple by providing direct links to application pages or email addresses.
Use Image and Graphics That Help Tell the story

Articles that include visual elements perform better. Recommend:

  • Images: High-quality photos of the workplace, team, or branding materials.
  • Videos: Short videos showcasing the company culture, team dynamics, or employee testimonials.
Optimize for SEO

Ensure the article is optimized for search engines so it reaches more candidates. This includes:

  • Using Keywords: Include relevant keywords like “entry-level positions in [Location]” or “remote customer service jobs.” Keywords are important in the header, Meta Description, Alt Image, first 100 words of the article.
  • Meta Description: The Excerpt on our news articles becomes the Meta Description so be sure and use trending keywords here.
  • Internal Links: Link to related company content or additional opportunities to keep readers engaged.
Highlight Community Connection

Many candidates value employers who are involved in their communities. Encourage clients to:

  • Mention local partnerships, such as job fairs or sponsorships.
  • Emphasize their commitment to supporting local talent.
Leverage Social Media

Recruitment articles can achieve greater reach with a social media strategy. Recommend:

  • Crafting Shareable Content: Write a social-friendly summary to accompany the article.
  • Using Hashtags: Popular hashtags like #HiringNow or #[Location]Jobs can boost visibility.
  • Encouraging Sharing: Ask current employees to share the article within their networks.
  • Tagging: Be sure to tag the client in the post.
  • LinkedIn: Post such as these work well with LinkedIn’s platform.
  • Where to link: Make sure that the sponsor widget and all other links, inside the article link, to the application page. Don’t make the user look for it.
  • 300 X 250 ROS Banner Ad: Include a banner ad in the package. The banner ad will be promoting the recruitment position and link the banner ad back to the article. (Click here to learn how. . . )
Bonus Tips for Success
  • Create Urgency: Use deadlines or limited availability to encourage quick applications (“Apply Before [Date]!”).
  • Newsletter: Publish the article in the newsletter to better reach.
  • Carousel: Add the article to the homepage’s carousel the week of publication.
  • Upsell: Suggest retargeting opportunities to continue to target potential job candidates.
  • Facebook boost: Include additional dollars to boost the job recruitment post on Facebook.
  • Video: If the industry has a video highlighting the company or position, embed the video, using YouTube, in the article.
Why Recruitment Articles Perform Well
  • Articles Provide More Detailed Information: Articles offer comprehensive information that educates, informs, or entertains, making them more valuable to readers than a short Facebook post.
  • Deeper Engagement: People are more likely to click and spend time reading an article, which boosts engagement metrics like clicks, shares, and comments.
  • Searchability: Articles are indexed by search engines, making them discoverable beyond Facebook. This brings in external traffic.
  • Evergreen Potential: Articles can be reshared over time and still provide value, unlike regular Facebook posts, which often lose visibility quickly.
  • Internal Links: Articles can include links to other related content, increasing the likelihood of readers exploring more of your site or offerings.
  • Broader Audience Appeal: An article can cater to multiple audiences (e.g., job seekers, employers, or community members), broadening its reach.
  • Link Content Boost: Facebook’s algorithm tends to favor content that keeps users engaged for longer periods, such as reading articles, compared to a regular post that can be considered a recruitment advertisement.
Prospecting

When approaching industries with opportunities for recruitment articles, it’s essential to focus on sectors with consistent hiring needs, such as healthcare, retail, hospitality, education, manufacturing, and tech. Start by identifying key decision-makers like HR managers, hiring managers, and business owners who directly influence recruitment strategies. During your blended pitch, emphasize how a recruitment article can not only showcase their job opportunities but also elevate their employer brand. Highlight its ability to drive traffic, increase applications, and improve hiring outcomes.

Many larger organizations allocate separate budgets for recruitment campaigns, while smaller businesses may combine recruitment with general advertising. If they are combining their marketing and recruitment budget, position recruitment advertising as a dual-purpose tool for both hiring and enhancing their brand.

Industries to Prospect

Target industries with hiring needs. Focus on industries that consistently require new employees or experience seasonal spikes in recruitment:

  • Healthcare: Hospitals, clinics, home health agencies, and elder care facilities.
  • Retail: Stores preparing for holiday seasons or expansion.
  • Hospitality: Hotels, resorts, and restaurants often need help hiring for peak seasons.
  • Education: Schools, universities, and tutoring services.
  • Manufacturing: Factories and warehouses ramping up production.
  • Tech Startups: Growing companies looking to scale quickly.
  • Construction: Contractors and builders with project-based hiring needs.
  • Government and Public Services: Fire departments, police departments, city jobs, and utilities.
  • Staffing and Recruiting Firms: Companies needing to increase their recruitment reach.
Prospecting Online and Other Tools
  • Facebook Groups: Join local community or job-seeking groups where employers post openings.
  • Use LinkedIn for Research: Search for HR managers, recruiters, or hiring managers in targeted industries and job postings in your area.
  • Monitor Local Job Boards and Websites: Keep an eye on job boards or classified sections for businesses actively advertising open positions. This gives you a warm lead to approach and offer a broader advertising solution.
  • Local Business Pages: Approach businesses with a strong online presence but weak recruitment campaigns.
  • Use Rumples Mass Messenger: Craft an email that is specific to industries needing recruitment and send the email to businesses that are currently in your Rumple database.

Email template: Click here to a customizable email template.

Other Recent Guides to Explore: