Here are some high-impact promotion tactics to position your sponsor as a premium expert in their field:

Cross-promote on radio stations – on ALL radio stations, run commercials, rotating the different experts, their current topics, directing listeners back to the news site for more information.

Publish in Multiple Sections – Feature the article under all relevant site sections (Local, Business, Lifestyle, Health, etc.) to maximize visibility.

Top-Spot in Your Newsletter – Reserve the prime “Featured Content” slot the news sites daily or weekly email blast for the Expert article and other promoted articles, with a branded header (“352 Today Expert Spotlight”).

Also, include the article in ALL the radio stations newsletters with premium positioning.

Homepage Hero Carousel – Rotate the Expert article into your site’s main carousel, on the homepage for at least 24 hours, the week the article is published.

(News Site) Badge – Provide Expert with a digital badge/logo that they can use in all their advertising to brand them as the news sites expert.

  • Provide window stickers
  • Provide logo for client to use on their website and link back to their articles
  • They can use the logo on their socials, including cover image on socials.
  • Use the image in any and all advertising to brand them as the local expert.

Add (News Site) to the What’s Happening section – Add a (News Site) Expert in What’s Happening. Label it with a hook that will encourage readers to interact.

Include Internal Links – include a link to the Experts article inside other articles including articles published in the BUSINESS section.

Include the Sponsor Widget – Use the widget to provide valuable backlinks for the advertisers and a native message about their business.

On-Air – Have your radio hosts tease the Expert article during news breaks (“Hear more tips from our (News site) Expert online now!”).

Targeted Display & Retargeting – Use programmatic banner ads to retarget readers who engage with the articles.

Include SEM – It is important to ensure that our sponsors can be found when searched. We are providing our sponsors with valuable branding; therefore, let’s ensure they are found when our readers search for them.

Sponsor’s Own Channels – Encourage the expert to share the article via their LinkedIn, Twitter, or professional newsletter—tagging your site for added reach. Include the Expert Badge on their socials.

Downloadable Branded Asset – Offer a (News Site) Expert Checklist” or PDF guide gated behind an email sign-up form; the sponsor’s branding appears on every page.

Performance Recap for Sponsors – After promotion, send the sponsor a branded report highlighting pageviews, time on page, and social shares—reinforcing the premium value of their Expert placement.

Include these articles in all social post – Social media posting options below.

  • Facebook: Post Branded graphic with link to the article. Use (News Site) Expert logo on all assets and a quote from the article.
  • Instagram: Post a Carousel with 2-4 slides. 1. Slide is the Branded cover logo and headline. 2-4 Tips from the article.
  • Instagram and Facebook Stories: Here you can post the stories cover with stickers for polls or link to the original article.
  • Reels on Instagram, TikTok or Facebook: 15-30 second “expert tip” video with the expert delivering one key tip. End with branded end-card showing (site name) Expert logo to a call to action to for read more.
  • X: Include short text with a link to the article.
  • LinkedIn: Post a teaser to the article with the experts’ credentials, a stat, or case study.

Also, encourage these social posting habits.

  • Include the post on the radio station’s socials.
  • Encourage the sponsor to include the post on all their socials including the rights to the expert logo.
  • On socials where applicable, be sure and tag the sponsor in the post.
  • Boost the post when available.

Download a checklist for publishing and promoting an Expert or Native article.