If your phone rings non-stop, your inbox is overflowing with leads, and you’ve got more business than you can handle — good for you. You’re one of the rare ones.

But if that’s not the case — if you’ve noticed a slowdown, if you’re wondering where the leads went, if you’ve heard yourself say, “It’s just the time of year” — then maybe it’s time to take a hard look at your marketing.

Because whatever you’re doing right now is what got you the results you have today.

It Might Not Be the Economy

Sure, the economy plays a role. So does the weather, the season, the competition. But most of the time, the real issue is this:

Your marketing hasn’t changed — even though buyer behavior has.

Local people still need what you sell. But they’ve got more choices than ever, and they’ve learned how to tune out things that don’t speak directly to them.

You Might Just Need a Plan

If your marketing is a mix of scattered ads, half-hearted boosts, or “whatever we did last year,” you’re not alone. But that kind of approach rarely builds momentum.

Good marketing today follows a buyer’s natural path: Get Wanted → Get Found → Get Chosen.

You’ve got to build a little desire for whatever it is that you sell (Get Wanted), show up where people are searching (Get Found on Google), and give them good reasons to pick you (Get Chosen) .

Click. Call. Visit. Search.

That’s what we focus on. Helping local businesses get more of the right people to:

  • Click on your website
  • Call your business
  • Visit your location
  • Or Search for you online

If that’s not happening at the pace you want — then something in your current strategy isn’t pulling its weight.

It Might Be Time for a Full Marketing Plan Review

No sales pitch. No pressure. Just a fresh set of eyes on what you’re doing, where your best opportunities are, and how to reach more of the people who are already looking for what you do.

Because the truth is, the businesses that win around here are the ones who adapt, stay focused, and put their message in front of the right people.

If you’re ready to get more of the people you want to Click, Call, Visit, or Search — let’s talk.

Randy Cable, VP and Market Manager for Monadnock Media Group, is a local marketing and advertising super-nerd for mykeenenow.com. He has four decades of experience helping local businesses just like yours, Get wanted, Get found and Get chosen more often.