Daily Posting Frequency

☐ Post 4–6 times per day total

Breakdown:

  • ☐ 3-6 News Posts (with link in first comment)–
  • ☐ 1 Engagement Post (no link)
  • ☐ 1 Reel (minimum 3 per week)

Time Spacing Between Posts

☐ Space posts at least 90-120 minutes apart

Weekly Content Mix Requirements

News Posts (Daily)

☐ Post 3-6 per day
☐ Use headline on image
☐ Put link in first comment (not caption)
☐ Write a curiosity-based caption, not a full headline

Example:
Image text: Major development in downtown Clarksville
Caption: This will impact thousands of residents.
Link goes in first comment

Reels (Minimum of 3 per week)

☐ Post at least 3 Reel per week.
☐ Optional weekend Reel

Reel types editors can easily produce:
☐ Breaking news visual recap
☐ Weather update
☐ Traffic or road alert
☐ Photo slideshow of local event
☐ “Things happening this weekend”
☐ Local feel-good story
☐ Community scenery video

Reels do NOT need links

Reels are primarily for:
☐ Reach
☐ Follower growth
☐ Monetization eligibility

Engagement Posts (Memes, Community, and Evergreen Content)

Engagement posts are non-news posts designed to connect with your audience through relatable, community-focused content. These include memes, scenic photos, historic images, weather visuals, and everyday local moments. Unlike news posts, engagement posts typically do not include links. Their primary purpose is to increase reach, grow followers, and strengthen your page’s connection to the community. Facebook’s algorithm strongly favors this type of content, which helps expand your audience and improves the performance of your news article posts.

Frequency

☐ Minimum: 7 per week (1 per day)
☐ These include memes, Evergreen, or Community Content

These should be posted consistently throughout the week.

What Engagement Posts Include

Local photos, with simple captions, and relatable everyday moments. These posts should be easy to create and reflect the local community.

Engagement Post Ideas

Community Pride

  • Photo of downtown
  • Caption: “Good morning, Clarksville.”

Weather

  • Photo of snow or storm
  • Caption: “Winter has arrived.”

Local Landmark

  • Photo of recognizable local location
  • Caption: “One of Clarksville’s most recognizable views.”

Historic Photo

  • Old photo of downtown
  • Caption: “Clarksville in 1985.”

Seasonal

  • Photo of fall leaves
  • Caption: “Fall in Tennessee.”

Relatable Meme

  • Photo of traffic cones
  • Caption: “Construction season.”

Scenic

  • Photo of sunset
  • Caption: “Home.”

Purpose of Engagement Posts

  • Increase reach
  • Grow followers
  • Increase reactions, comments, and shares
  • Help Facebook show your content to more people
  • Improve performance of news article posts
  • Strengthen connection with the local community
  • Build trust and familiarity with readers
  • Increase visibility among non-followers
  • Help position your news page as the central hub for the community
  • Support long-term monetization growth through stronger engagement

Weekly Structure Overview

Monday–Friday
☐ 3-6 news posts per day
☐ 1 Reel per day
☐ 1 Engagement post per day

Saturday–Sunday
☐ 1-2 News posts per day
☐ 1 engagement post

Why This Works

This strategy balances:

☐ Reach growth (Reels, memes, engagement posts)
☐ Traffic generation (news posts)
☐ Follower growth
☐ Monetization eligibility
☐ Algorithm favorability

Pages that follow this consistently will see:

• Higher reach
• Faster follower growth
• Increased monetization opportunities
• Sustained website traffic