If you aren’t already planning a Fall Guide or Harvest Happening for your area, you should do so. Not only does the content perform well, but there are also several sponsorship opportunities available.

Start preparing your content now for an early to mid-September publication. That means we need to get the sponsorship opportunities in our media advisors’ hands quickly. Below are sponsorship opportunities to help add some September and October revenue.

Native Content Opportunities

When creating several native articles, be sure to include links to them inside each article. Additionally, this is how to properly use “tags”. Consider a tag called “Fall Guide” so you can easily find the content in the future.

  1. Sponsored Article / Promoted Article
    • A feature piece on “Harvest Happenings Across [Market]” highlighting fall events, pumpkin patches, orchards, local farms, and family activities.
    • Local businesses (orchards, markets, farm-to-table restaurants, craft stores) can sponsor the article.
  2. Community Guide / Top 10 List (Article ideas below)
    • “Top 10 Fall Things to Do in [Market]” or “Your Fall Harvest Guide.”
    • Multiple sponsors (one per listing) or a single exclusive presenting sponsor.
    • Tie-in opportunities for seasonal businesses (breweries, coffee shops, boutiques, home decor).
  3. Photo Gallery or Contest
    • “Best Pumpkin Carving,” “Cutest Fall Pet Photo,” or “Fall Family Fun Contest.”
    • Businesses can sponsor the gallery/contest and be tied into voting page.

Display Advertising Opportunities

All advertisers should receive the 300 X 250 ROS banner ad because they perform well. Since the Fall Guide is an article page, you can’t add a 970 X 250 banner to the top, but you can add one to the top of the Events page promoting your Fall Guide. Do this and include your presenting sponsors.

Run-of-Site Banners (300×250 inside articles)

Section Sponsorships: You can create a guide inside “Pages”. This will allow you to add published article links, photo galleries, and other published content, creating a “hub” for your Fall Guides.

Newsletter Opportunities

  1. Sponsored Placement in Weekly Newsletter: During the season, use a section of your newsletter to highlight an event from your guide.
  2. Dedicated Newsletter Blast: Send a custom “Harvest Happening Special Edition” with multiple sponsors featured to your current database. This will allow you to provide sponsors with more assets.

Listicle Article Ideas for Fall

  1. 10 Best Pumpkin Patches & Orchards to Visit in [Market]
  2. 7 Fall Festivals & Fairs You Can’t Miss This Season
  3. 8 Cozy Coffee Shops to Warm Up This Fall
  4. 6 Haunted Houses, Trails & Tours Around [Market]
  5. 12 Fall Recipes Using Local Ingredients
  6. Top 10 Places to Get Pumpkin Spice (Beyond Lattes!)
  7. 7 Local Breweries Serving Seasonal Beers You Need to Try
  8. 10 Easy DIY Fall Decorating Ideas
  9. 5 Local Spots to Take Stunning Fall Photos
  10. 10 Fun Fall Date Ideas Around [Market]